Privacy Policy

1. Who We Are

Yewbarrow provides model-driven data analysis intended as supplemental, evidence-based decision support for independent investors and gig-economy analysts based in the UK. References to "we", "us", or "our" in this policy refer to Yewbarrow. This document describes the categories of personal data we may collect, the purposes for which it is used, and the choices available to you.

2. Information We Collect

We aim to collect only the information necessary to operate our website and respond to your requests. Depending on how you interact with us, this may include:

• Contact details you provide directly, such as your name, email address, and any message content submitted through a contact or lead form.
• Technical information collected automatically, such as browser type, device type, approximate location derived from IP address, and pages visited.
• Usage information relating to how you interact with our website, including referral source and time spent on pages.
• Any additional information you choose to provide when corresponding with us by email or through site forms.

3. How We Use Information

Information collected through this site may be used to:

• Respond to enquiries submitted through contact or lead-capture forms.
• Provide, maintain, and improve the functionality and content of our website.
• Understand general usage patterns so we can refine our service descriptions and materials.
• Meet legal, regulatory, or contractual obligations where applicable.

We do not use personal data to generate automated financial advice, and nothing collected through this site forms the basis of individualised investment recommendations.

4. Legal Basis for Processing

Where applicable data protection law requires a lawful basis for processing, we rely on one or more of the following: your consent, the necessity of processing to respond to your enquiry, our legitimate interests in operating and improving our website, and compliance with legal obligations. Where we rely on consent, you may withdraw it at any time by contacting us.

5. Cookies and Similar Technologies

Our website may use cookies or similar technologies to support core functionality, remember preferences, and gather aggregate usage statistics. You can control or disable cookies through your browser settings; doing so may affect certain features of the site. We do not currently operate a dedicated cookie consent mechanism on this draft site — one should be added if cookies beyond strictly necessary ones are deployed.

6. How We Share Information

We do not sell personal data. Information may be shared in limited circumstances, including:

• With service providers who support our website operations, such as hosting or email delivery, acting under appropriate confidentiality and data protection terms.
• Where required to comply with a legal obligation, enforce our terms, or protect the rights, property, or safety of Yewbarrow or others.
• In connection with a business transition, such as a merger or asset transfer, subject to equivalent protections.

7. Data Retention

We retain personal data only for as long as reasonably necessary to fulfil the purposes outlined in this policy, including responding to enquiries and meeting legal or record-keeping obligations. Retention periods will vary depending on the nature of the information and the purpose for which it was collected.

8. Data Security

We take reasonable technical and organisational measures intended to protect personal data against unauthorised access, loss, misuse, or alteration. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. International Transfers

If personal data is transferred outside of the United Kingdom or the user's country of residence, we aim to ensure appropriate safeguards are in place consistent with applicable data protection requirements. Specific transfer mechanisms would be detailed here once relevant third-party processors are confirmed.

10. Your Rights

Depending on applicable law, you may have rights to access, correct, delete, restrict, or object to the processing of your personal data, and to request a copy of your data in a portable format. To exercise any of these rights, please contact us using the details on our Contact page. We will respond to legitimate requests within a reasonable timeframe.

11. Children's Privacy

Our website and services are not directed toward children, and we do not knowingly collect personal data from individuals under the age of 18. If you believe a child has provided us with personal data, please contact us so we can take appropriate action.

12. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of those external sites, and we encourage you to review their respective privacy policies.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Material changes will be reflected by an updated revision date at the top of this page.

14. Contact Us

If you have questions about this Privacy Policy or wish to exercise any of your data protection rights, please reach out via the details provided on our Contact page.